Tourism Product Innovation and Design Thinking Course

Discover how to innovate tourism products using design thinking. Learn to create unique experiences that captivate and engage modern travelers.

Confirmed

Training Locations

This Tourism Product Innovation and Design Thinking Course is available in multiple cities. Please select your preferred location from the list below

Durrës

Albania

Tirana

Albania

Andorra la Vella

Andorra

Escaldes-Engordany

Andorra

Innsbruck

Austria

Salzburg

Austria

Vienna

Austria

Gomel

Belarus

Minsk

Belarus

Antwerp

Belgium

Brussels

Belgium

Banja Luka

Bosnia and Herzegovina

Sarajevo

Bosnia and Herzegovina

Plovdiv

Bulgaria

Sofia

Bulgaria

Dubrovnik

Croatia

Split

Croatia

Zagreb

Croatia

Limassol

Cyprus

Nicosia

Cyprus

Brno

Czech Republic

Prague

Czech Republic

Aarhus

Denmark

Copenhagen

Denmark

Tallinn

Estonia

Tartu

Estonia

Helsinki

Finland

Tampere

Finland

Lyon

France

Marseille

France

Nice

France

Paris

France

Berlin

Germany

Frankfurt

Germany

Hamburg

Germany

Munich

Germany

Athens

Greece

Thessaloniki

Greece

Budapest

Hungary

Debrecen

Hungary

Akureyri

Iceland

Reykjavík

Iceland

Cork

Ireland

Dublin

Ireland

Florence

Italy

Milan

Italy

Naples

Italy

Rome

Italy

Pristina

Kosovo

Prizren

Kosovo

Liepāja

Latvia

Riga

Latvia

Schaan

Liechtenstein

Vaduz

Liechtenstein

Kaunas

Lithuania

Vilnius

Lithuania

Esch-sur-Alzette

Luxembourg

Luxembourg City

Luxembourg

St. Julian's

Malta

Valletta

Malta

Bălți

Moldova

Chișinău

Moldova

La Condamine

Monaco

Monte Carlo

Monaco

Budva

Montenegro

Podgorica

Montenegro

Amsterdam

Netherlands

Rotterdam

Netherlands

The Hague

Netherlands

Ohrid

North Macedonia

Skopje

North Macedonia

Bergen

Norway

Oslo

Norway

Gdańsk

Poland

Kraków

Poland

Warsaw

Poland

Faro

Portugal

Lisbon

Portugal

Porto

Portugal

Bucharest

Romania

Cluj-Napoca

Romania

City of San Marino

San Marino

Serravalle

San Marino

Belgrade

Serbia

Novi Sad

Serbia

Bratislava

Slovakia

Košice

Slovakia

Bled

Slovenia

Ljubljana

Slovenia

Barcelona

Spain

Madrid

Spain

Valencia

Spain

Gothenburg

Sweden

Stockholm

Sweden

Bern

Switzerland

Geneva

Switzerland

Zurich

Switzerland

Kyiv

Ukraine

Lviv

Ukraine

Odesa

Ukraine

Dubai

United Arab Emirates

Birmingham

United Kingdom

Edinburgh

United Kingdom

London

United Kingdom

Manchester

United Kingdom

Rome (Vatican-adjacent)

Vatican City

Training Outlines

Introduction

In the rapidly evolving landscape of the tourism industry, innovation and creative problem-solving have become essential skills. This 5-day professional course, "Tourism Product Innovation and Design Thinking," is tailored for tourism professionals who aim to enhance their capabilities in developing innovative tourism products using design thinking methodologies. Participants will gain insights into consumer behavior, learn techniques for generating creative solutions, and apply these strategies to real-world scenarios.

Objectives

Understand the fundamentals of design thinking and its application in tourism.
Learn how to identify and analyze customer needs and market trends.
Develop skills for ideating and prototyping innovative tourism products.
Explore techniques for testing and implementing viable solutions.
Enhance collaboration and communication skills to foster creativity and innovation.

Course Outlines

Day 1: Introduction to Tourism Product Innovation

Overview of the current tourism landscape and emerging trends.
Importance of innovation in tourism development.
Introduction to design thinking: principles and phases.
Identifying customer needs and creating empathy maps.
Case studies of successful tourism product innovations.

Day 2: Ideation and Concept Development

Brainstorming techniques and creative idea generation.
Methods for evaluating and selecting innovative ideas.
Developing tourism product concepts and value propositions.
Creating user personas and journey maps.
Workshop: Group ideation and concept presentation.

Day 3: Prototyping and Design

Introduction to prototyping tools and techniques.
Building and testing low-fidelity prototypes.
Feedback collection and iterative design improvements.
Designing a customer-centric tourism experience.
Workshop: Prototyping and peer reviews.

Day 4: Testing and Implementation

Developing testing plans and key performance indicators (KPIs).
Conducting user testing and refining prototypes.
Strategies for successful implementation and scaling.
Managing risks and measuring impact in tourism innovation.
Workshop: Testing and refining product concepts.

Day 5: Collaboration, Communication, and Future Trends

The role of teamwork and communication in innovation processes.
Enhancing collaboration across departments and with stakeholders.
Exploring future trends and their potential impact on tourism innovation.
Crafting a roadmap for ongoing innovation and development.
Final presentations and feedback session: Sharing projects and insights.

Training Schedule

Below is the table of cities along with the respective dates for the upcoming training sessions of Tourism Product Innovation and Design Thinking Course. Please review the schedule to find the most convenient option for you. You can also use the below search bar to type the city name and filter the results.