Sentiment Analysis and Social Media Intelligence Course

Master sentiment analysis and social-media intelligence, including opinion modelling, trends, network influence and responsible monitoring.

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Sentiment Analysis and Social Media Intelligence Course

Training Outlines

Introduction

Sentiment and social-media analysis can reveal customer concerns, brand risk, campaign response and emerging issues, but online conversation is noisy and unrepresentative. Sarcasm, slang, bots, multilingual content and platform differences can make simple positive–negative scores misleading. Useful intelligence requires valid sampling, nuanced language analysis and clear links to decisions.

This five-day course develops practical competence in sentiment analysis and social-media intelligence. Participants will design listening questions, build text-classification pipelines, analyse aspects, emotion and stance, identify topics and network influence, and create monitored intelligence workflows. The course is designed for marketing, communications, insight and analytical professionals.

Objectives

By the end of this course, participants will be able to:

Define social-intelligence questions and decisions.
Collect and sample social data responsibly.
Build sentiment-classification workflows.
Analyse aspects, emotion and stance.
Identify topics, trends and influential networks.
Evaluate language models across segments.
Control bot, bias and privacy risks.
Design actionable social-intelligence reporting.

Course Content

Day 1: Social Intelligence and Data Design

Business questions and listening objectives
Platform data and access limitations
Sampling and representativeness
Sentiment taxonomies and annotation
Privacy and ethical collection
Social-listening design workshop

Day 2: Sentiment Modelling

Text cleaning and language normalisation
Lexicon and rules-based baselines
TF–IDF and classical classifiers
Embeddings and transformer models
Class imbalance and confidence
Sentiment-model laboratory

Day 3: Nuanced Opinion Analysis

Aspect-based sentiment analysis
Emotion and intent classification
Stance and position detection
Sarcasm and contextual meaning
Multilingual and dialect variation
Opinion-error analysis exercise

Day 4: Social-Media Intelligence

Topic and conversation discovery
Trend and anomaly detection
Influencer and network analysis
Campaign and competitor comparison
Issue escalation and crisis signals
Intelligence-dashboard design

Day 5: Operational Monitoring and Governance

Precision, recall and segment evaluation
Language and topic drift
Bots, spam and coordinated activity
Human validation and escalation
Responsible reporting and uncertainty
Capstone social-intelligence solution

Training Locations

This Sentiment Analysis and Social Media Intelligence Course is available in multiple cities. Please select your preferred location from the list below

Durrës

Albania

Tirana

Albania

Andorra la Vella

Andorra

Escaldes-Engordany

Andorra

Innsbruck

Austria

Salzburg

Austria

Vienna

Austria

Gomel

Belarus

Minsk

Belarus

Antwerp

Belgium

Brussels

Belgium

Banja Luka

Bosnia and Herzegovina

Sarajevo

Bosnia and Herzegovina

Plovdiv

Bulgaria

Sofia

Bulgaria

Dubrovnik

Croatia

Split

Croatia

Zagreb

Croatia

Limassol

Cyprus

Nicosia

Cyprus

Brno

Czech Republic

Prague

Czech Republic

Aarhus

Denmark

Copenhagen

Denmark

Tallinn

Estonia

Tartu

Estonia

Helsinki

Finland

Tampere

Finland

Lyon

France

Marseille

France

Nice

France

Paris

France

Berlin

Germany

Frankfurt

Germany

Hamburg

Germany

Munich

Germany

Athens

Greece

Thessaloniki

Greece

Budapest

Hungary

Debrecen

Hungary

Akureyri

Iceland

Reykjavík

Iceland

Jakarta

Indonesia

Cork

Ireland

Dublin

Ireland

Florence

Italy

Milan

Italy

Naples

Italy

Rome

Italy

Osaka

Japan

Tokyo

Japan

Pristina

Kosovo

Prizren

Kosovo

Liepāja

Latvia

Riga

Latvia

Schaan

Liechtenstein

Vaduz

Liechtenstein

Kaunas

Lithuania

Vilnius

Lithuania

Esch-sur-Alzette

Luxembourg

Luxembourg City

Luxembourg

Kuala Lumpur

Malaysia

Malé

Maldives

St. Julian's

Malta

Valletta

Malta

Bălți

Moldova

Chișinău

Moldova

La Condamine

Monaco

Monte Carlo

Monaco

Budva

Montenegro

Podgorica

Montenegro

Amsterdam

Netherlands

Rotterdam

Netherlands

The Hague

Netherlands

Abuja

Nigeria

Lagos

Nigeria

Port Harcourt

Nigeria

Ohrid

North Macedonia

Skopje

North Macedonia

Bergen

Norway

Oslo

Norway

Gdańsk

Poland

Kraków

Poland

Warsaw

Poland

Faro

Portugal

Lisbon

Portugal

Porto

Portugal

Bucharest

Romania

Cluj-Napoca

Romania

City of San Marino

San Marino

Serravalle

San Marino

Belgrade

Serbia

Novi Sad

Serbia

Singapore

Bratislava

Slovakia

Košice

Slovakia

Bled

Slovenia

Ljubljana

Slovenia

Incheon

South Korea

Seoul

South Korea

Barcelona

Spain

Madrid

Spain

Valencia

Spain

Sri Jayawardenepura Kotte

Sri Lanka

Gothenburg

Sweden

Stockholm

Sweden

Bern

Switzerland

Geneva

Switzerland

Zurich

Switzerland

Kaohsiung

Taiwan

Taipei

Taiwan

Ankara

Turkey

Istanbul

Turkey

Kyiv

Ukraine

Lviv

Ukraine

Odesa

Ukraine

Dubai

United Arab Emirates

Birmingham

United Kingdom

Edinburgh

United Kingdom

London

United Kingdom

Manchester

United Kingdom

Rome (Vatican-adjacent)

Vatican City

Training Schedule

Below is the table of cities along with the respective dates for the upcoming training sessions of Sentiment Analysis and Social Media Intelligence Course. Please review the schedule to find the most convenient option for you. You can also use the below search bar to type the city name and filter the results.